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Staying In Competition - Value Of Mobile Apps For Small Business
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Staying In Competition - Value Of Mobile Apps For Small Business
A small business faces tremendous pressure when competing with its larger counterpart. This is because a large business has a greater area of operation, and therefore, can easily reach the targeted audience. In face of such adversity, it is a real challenge for a small business to receive exposure, and get the chance to increase its conversion rate.
Investing in mobile marketing, of late, has proved beneficial for small businesses. In the United States itself, more than 55% of all the searches are happening on a mobile device. It is clear that a big part of a small business's chance to succeed depends on the effectiveness of its mobile marketing strategy.
A small business planning to go forward with a mobile strategy mainly has 2 approaches to look up to: first is mobile-optimized website development, and second is creating the mobile application.
Are You Looking For A Mobile Website?
The rise of mobile devices has given rise to the need for mobile websites. Nowadays, most web developers are expert in creating a highly functional mobile website for you in no time. And when 70% of small business websites are not mobile-friendly, this is the perfect opportunity for your small business to strike gold!
According to recent reports, it has been found out that more than 30% of users access the Internet only from their mobile devices. However, it was also seen that these users are less patient than the regular desktop users. Therefore, a mobile website that loads quickly, has an innovative design and informative content has a very low bounce rate. Not only this, but your customers can reach you no matter where they are. Most of your customers are already mobile; all they need is a fast Internet connection.
Moreover, a mobile website can greatly help you in reaching a high SERP ranking, as Google has recently stated that it will penalize the websites which send mobile traffic to a mobile-unfriendly websites.
Why Mobile Apps Are Better?
Mobile apps give you all this, and much more. With over 700,000 apps in Google Play and 750,000 apps is iOS App Store, everything around you has an app. So, what's stopping you from making one for your small business? You are probably a bit apprehensive that a mobile app might not win the fight against a mobile website. To your relief, a new report from Compuware has suggested that 85% of customers strongly favor mobile apps ahead of mobile websites. According to the reviews, these apps are faster, easier to browse, and more convenient.
So, let us find out what made so many people prefer mobile apps. Along with the advantages which are similar to mobile websites, here are the added benefits of using mobile apps:
- Local Customers and Special Offers - Generally, people who use mobile devices to use the Internet have the tendency to engage with local brands. The mobile app of your business on their devices will not only give them all the information they want to know about you, but also fill them up with occasional promotional offers and give them a reason to avail your services.
- Enhanced Customer Support - Mobile apps are great channels for instant and efficient support to customers. And good customer support is essential in getting new referrals. Moreover, these apps also help in scaling your customer support with new channels getting introduced to ease direct communication and delivery from the app.
- Collection of Data and Feedbacks - Knowing how customers are using your services and products is crucial for the growth of your business. The mobile app will help you collect information like what your customers like or dislike about you. If the app is well-designed, you'll also be able to know about the ages, job roles, locations, and spending limits of your customers.
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